By  on April 20, 2007

NEW YORK — Longtime Estée Lauder Cos. executive Peter Lichtenthal, global general manager of MAC Cosmetics, has been named president of Bumble and bumble.

He will take over duties previously handled by founder and former president Michael Gordon.

"I've known Peter for years, first as a competitor and then as a colleague," said Philip Shearer, the group president at the Estée Lauder Cos. to whom Lichtenthal will report. "In my opinion, he is the perfect person for this role. He has a strong vision in marketing, and he knows how to articulate a vision and make it happen. He has all of the qualities necessary to take the brand to the next level."

Lichtenthal was named to his MAC position in July 2005. He joined Lauder in 1989, and during his tenure has been senior vice president of global marketing for the Estée Lauder brand, as well as the brand's executive director of skin care marketing and vice president of U.S. fragrance marketing. He has also served as vice president and general manager of Estée Lauder International.

"I fully respect the creativity and the style that has built this incredible brand, and I'm thrilled to be a part of the group and to further build Bumble," Lichtenthal said in an interview. "Michael Gordon has created an amazing vision, and in this role, I want to continue to enhance the brand and support the salon network."

Karl-Heinz Pitsch, general manager for Bumble and bumble, will move to a corporate role helping Shearer develop an undisclosed hair care project.

"The hair category worldwide is, along with skin care, one of the largest business categories in beauty," he said. "As a corporation, we are strong in many categories — but we still have a significant opportunity in hair care. We will be optimizing the portfolio on all fronts, because the category and its channel of distribution are very important."

Bumble and bumble is strongest in the U.S., the U.K. and the Nordic countries at present, Shearer said.

Lichtenthal's duties at MAC will be assumed by the senior executive team, which is led by John Demsey, the group president at the Estée Lauder Cos. who oversees the MAC Cos­metics, Estée Lauder, Tom Ford Beauty and Sean John Fragrances businesses.

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