This year's Licensing International Expo, scheduled June 19 to 21 at the Jacob K. Javits Convention Center here, features hundreds of properties ranging from "American Idol" and "Hannah Montana" to "High School Musical" and NASCAR. Here, a look at...
NEW YORK — This year's Licensing International Expo, scheduled June 19 to 21 at the Jacob K. Javits Convention Center here, features hundreds of properties ranging from "American Idol" and "Hannah Montana" to "High School Musical" and NASCAR. Here, a look at some key stats from the upcoming exhibition.
19 Countries (other than the U.S.) that will be represented at this year's show will include Australia, New Zealand, United Kingdom, Belgium, France, Germany, Italy, Spain, United Arab Emirates, Taiwan, China, Japan, Singapore, Canada and Mexico.
86% Of the attendees initiate deals at the show, according to research.
4,500 International visitors attended the 2006 Licensing show, a 10 percent increase in international attendance from previous years.
7 Categories at the 2007 show: International Licensing, Sports Licensing, Interactive Licensing, Entertainment/Character Licensing, Corporate Brand Licensing, Food and Beverage Licensing, Art Licensing.
23,000 Attendees expected at the show. 6,000 Properties and brands that will be featured, including megabrands such as Disney, Pepsi, General Motors, Budweiser, Warner Bros., Mattel, Elvis Presley Enterprises and New Line.
130 First-time exhibitors in 2007 show, including Bolder Media, Boy Scouts of America, Bullseye Tattoos, Cadbury Schweppes American Beverages, EMI Music, IMG, Madison Square Garden Entertainment, The New York Times, Girls Gone Wild, Town and Country Apparel and Virgin Comics.
$180 billion The licensing industry.
525 Exhibitors expected at the 2007 Licensing show.
$60 billion Worldwide retail sales from the entertainment-character licensing industry.
$1 billion Royalties generated from corporate brand licensing in 2006.
27 Age of Licensing show.
$175 million Reported royalty revenues generated by art licensing in 2005.
20% of this year's attendance is made up of much-sought-after retailers.
$810 million Retail sales generated by sports licensing in 2005.
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