Canada’s Eaton family is back in retail, but not in the way one might think.
The veterans of the Eaton department store chain have joined forces with Hudson Capital Partners, a liquidation firm, to form Eaton Hudson. Eaton Hudson will provide asset disposition services to retailers, as well as develop and manage pop-up stores. Both services will be available throughout North America.
Fredrik Eaton serves as chairman of the board. Fredrik D’Arcy Eaton, James Schaye, Fulton Stokes and A.R. Williams round out the management team. The new firm has offices in Toronto, where the Eaton family is based, and Atlanta, the headquarters of the former Hudson Capital Partners. Most of the operations will be handled by the former Hudson Capital team members, with the Eaton family providing the bulk of the funding for the new entity.
D’Arcy Eaton said, “We’re basically investors now, looking for opportunities we understand and have a chance to earn a return on.”
Eaton said the component that they liked about the entity’s business model is the ability to leverage opening and closing stores through the pop-up concept as an opportunity for future growth instead of relying solely on store liquidations.
According to Schaye, who is chief executive officer of Eaton Hudson, the pop-up concept works for consumer brands that could use the retail presence without needing to commit to a long-term lease. A fashion firm could open seasonal pop-ups as pseudo-outlet stores to clear excess inventory, and know that it’ll pay rent only for however long the shops are open.
Eaton Hudson essentially would provide turnkey services that include financial modeling, site selection, lease negotiation, staffing, assortment planning and the physical setup and takedown of the shops. The new firm also formed a partnership with 3pe Consulting to assist in the pop-up effort, headed by Andy Bailen, managing director of 3pe.
According to Bailen, the pop-up model — once the domain of retailers — is becoming increasingly popular with manufacturers, dot-com retailers and licensors and licensing agencies.
“A lot of people are testing the for-profit pop-up concepts and generating some meaningful top line, four-wall EBITDA,” Bailen said.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast