Canada’s Eaton family is back in retail, but not in the way one might think.
The veterans of the Eaton department store chain have joined forces with Hudson Capital Partners, a liquidation firm, to form Eaton Hudson. Eaton Hudson will provide asset disposition services to retailers, as well as develop and manage pop-up stores. Both services will be available throughout North America.
Fredrik Eaton serves as chairman of the board. Fredrik D’Arcy Eaton, James Schaye, Fulton Stokes and A.R. Williams round out the management team. The new firm has offices in Toronto, where the Eaton family is based, and Atlanta, the headquarters of the former Hudson Capital Partners. Most of the operations will be handled by the former Hudson Capital team members, with the Eaton family providing the bulk of the funding for the new entity.
D’Arcy Eaton said, “We’re basically investors now, looking for opportunities we understand and have a chance to earn a return on.”
Eaton said the component that they liked about the entity’s business model is the ability to leverage opening and closing stores through the pop-up concept as an opportunity for future growth instead of relying solely on store liquidations.
According to Schaye, who is chief executive officer of Eaton Hudson, the pop-up concept works for consumer brands that could use the retail presence without needing to commit to a long-term lease. A fashion firm could open seasonal pop-ups as pseudo-outlet stores to clear excess inventory, and know that it’ll pay rent only for however long the shops are open.
Eaton Hudson essentially would provide turnkey services that include financial modeling, site selection, lease negotiation, staffing, assortment planning and the physical setup and takedown of the shops. The new firm also formed a partnership with 3pe Consulting to assist in the pop-up effort, headed by Andy Bailen, managing director of 3pe.
According to Bailen, the pop-up model — once the domain of retailers — is becoming increasingly popular with manufacturers, dot-com retailers and licensors and licensing agencies.
“A lot of people are testing the for-profit pop-up concepts and generating some meaningful top line, four-wall EBITDA,” Bailen said.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion