By  on April 23, 2009

PARIS — Carrefour Group is launching a new private label initiative in France and Belgium meant to rival hard discount brands.

Called Carrefour Discount, it will, at its launch in France in late May, include 200 units and, by fall, 400 units. Of these, 17 percent will be in the perfumery and hygiene category — and include items such as shampoo, tissues and wipes — and 83 percent in the food segment.

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