By  on May 22, 2008

Denim sales in the U.S. have slowed along with consumer confidence and the flagging national economy, which could be good news for mainstream and mass market brands, according to industry analysts and executives.

Jeans sales in the U.S. were off 0.6 percent during the 12 months ended March 31, a period when $15.78 billion worth of jeans were sold, according to The NPD Group consumer research firm. The dip in sales not only reflects consumers buying fewer pairs, but also a shift to buying lower-priced styles, as shopping habits shift in response to disposable incomes being pinched by higher gasoline, energy and food costs.

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