Denim sales in the U.S. have slowed along with consumer confidence and the flagging national economy, which could be good news for mainstream and mass market brands, according to industry analysts and executives.
Jeans sales in the U.S. were off 0.6 percent during the 12 months ended March 31, a period when $15.78 billion worth of jeans were sold, according to The NPD Group consumer research firm. The dip in sales not only reflects consumers buying fewer pairs, but also a shift to buying lower-priced styles, as shopping habits shift in response to disposable incomes being pinched by higher gasoline, energy and food costs.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"