MILAN — To boost its men's wear business, Roberto Cavalli has sealed a five-year licensing agreement with Gibò beginning with the fall 2009 collection.
Prior to this agreement for production and distribution, Cavalli's men's line was farmed out to various small workshops around Italy. Gibò already holds licenses with Hussein Chalayan, Viktor & Rolf, John Galliano, Marc Jacobs and Michael Kors, among others.
The new project is aimed at boosting revenues, distribution and image. Cavalli's men's wear is carried in 29 namesake stores worldwide, with eight openings on tap by early next year. The collection is also available in 100 other points of sale worldwide, a figure expected to increase to 250 in five years with Gibò's support.
Cavalli's men's line accounts for 15 percent of the company's total revenues, which are estimated at $375 million at current exchange rates.
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