Retail finance executives cut where and what they could in 2009, including marketing budgets, but the flexibility of their marketing partners and emphasis on productivity allowed them to maintain or even increase their advertising outreach.
This was among the key findings in a survey of chief financial officers from 26 specialty and department store retailers in the U.S. and Canada conducted by Karabus Management Inc., the Toronto-based retail advisory subsidiary of PricewaterhouseCoopers LLP. The 26 stores participating in the second-annual cfo survey ranged in volume from $140 million to $9 billion, with 46 percent public and the remainder private.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"