By  on December 16, 2009

Retail finance executives cut where and what they could in 2009, including marketing budgets, but the flexibility of their marketing partners and emphasis on productivity allowed them to maintain or even increase their advertising outreach.

This was among the key findings in a survey of chief financial officers from 26 specialty and department store retailers in the U.S. and Canada conducted by Karabus Management Inc., the Toronto-based retail advisory subsidiary of PricewaterhouseCoopers LLP. The 26 stores participating in the second-annual cfo survey ranged in volume from $140 million to $9 billion, with 46 percent public and the remainder private.

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