By  on April 25, 2014

The Champion brand picked up some of the slack during a difficult period for innerwear, helping Hanesbrands Inc. post first-quarter earnings that easily topped analysts’ estimates.

The Winston-Salem, N.C.-based intimates and activewear giant said the unseasonably cold weather throughout the quarter concluded March 29, combined with the shift of Easter into April from March of 2013, hurt sales of intimate apparel more than they did those of innerwear basics such as socks and panties.

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