NEW YORK — Coming off a third quarter in which earnings were sliced in half and same-store sales dropped by one-sixth, Charlotte Russe Holding promoted Mark Hoffman to chief executive officer.

Hoffman, 54, succeeds Bernard Zeichner, 59, who will continue as chairman. Hoffman, who has been with the firm for two years, will be added to its board and relinquish his current post as chief operating officer. The firm doesn’t expect to fill that position.

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