LOS ANGELES — Cherokee Inc. has unveiled a string of new licensing deals for its Sideout brand as it seeks to replace the revenue lost after former licensee Mervyns filed for bankruptcy and shut down.
On Monday, Van Nuys, Calif.-based Cherokee said it inked a deal with Pan Oceanic Eyewear to produce sunglasses and swim and snow goggles for the U.S. market. On June 10, Cherokee said Wiesner Products received the U.S. license to make men’s, women’s and children’s hosiery, while Mystic Apparel, a subsidiary of Wiesner, was granted the U.S. rights to develop loungewear, sleepwear, underwear and accessories for juniors, young men and children. On June 7, Cherokee said it signed a licensing agreement with Star Ride Kids to produce boys’ woven tops, bottoms and swimwear in the U.S.
"I love to fight and I got into a lot of trouble, so instead, I thought I'd do it professionally," says Bellator MMA fighter Liam McGeary. #wwdfashion (📷: @andyboyle; Interview by @jeanpalmieri; Styled by @thealexbadia)