NEW YORK — Chico’s FAS said July’s comparable-store sales rose a lower-than-expected 4.9 percent as boosts from advertising and a catalog mailer in the second half of the month offset same-store declines in the first half.

The company said it also plans to open its first New York City store, a 1,660-square-foot unit at 1310 Third Avenue, on the corner of 75th Street, on Sept. 17. Chico’s expects a high degree of success at the unit since the neighborhood has the highest concentration of membership in its Passport loyalty card program of any in the country.

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