Parents dressing children in their favorite designers has created a generation of uber fashion-savvy tykes who can tell a cashmere blend from 100 percent cashmere and spot the difference between real and fake fur a mile away.
Parents dressing children in their favorite designers has created a generation of uber fashion-savvy tykes who can tell a cashmere blend from 100 percent cashmere and spot the difference between real and fake fur a mile away. With women having children later in life and more dual-income families, the resulting higher earning power means designer labels are being lavished on the lucky offspring.
Polo Ralph Lauren anticipated this trend back in 1976, when its children's wear collection was introduced. According to the Polo Ralph Lauren annual report, children's wear, which did $526 million in worldwide wholesale sales in 2007, is the third-largest contributor to the company's wholesale sales volume. Children's wear is the fastest-growing merchandise category on RalphLauren.com, the annual report said.
Over the years, the line has been expanded to encompass everything from apparel and accessories for newborns to teens. The children's wear reflects the spirit of Ralph Lauren's classically styled adult fare, with the full range of iconic pieces, including polos, oxford shirts, blazers and cashmere. Prices range from $19.75 for a Declan short-sleeve T-shirt to $250 for a Chesterfield princess coat.
"Ralph Lauren Childrenswear products are often reinterpretations of pieces from our men's and women's lines," the company said.
Of the company's 58 stores in the U.S., about 25 percent carry children's wear. The company operates 14 children's wear stores; Eight are in shopping centers and six are in downtown street locations. There are plans to open one Ralph Lauren Childrenswear store in 2008.
With one stand-alone Ralph Lauren Childrenswear store on Bond Street in London and another opening on Fulham Road there in November, there's room for expansion in Europe. There are three children's wear stores in Hong Kong and one store in Dubai. A unit is scheduled to open in Malaysia in November.
"We are always looking to grow the brand and expand our presence here and internationally," the company said. "We are open to exploring new opportunities if the location, demographic and concept is Ralph Lauren-appropriate."
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast