By  on January 5, 2009

GENEVA — The next wave of global apparel demand is likely to come not from rich nations, but from rapidly growing consumer markets — particularly expanding middle classes — in major emerging economies such as China and India, according to a new study.

The size of the dynamic emerging markets is expected to provide new sales opportunities for local producers and exporters from rich and developing nations, but also to create an environment marked by fierce competition, with price, quality and speed of delivery playing a decisive role.

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