By  on November 21, 2011

Chinese shoppers might be the future of global consumerism, but China’s own retail future is digital.

The country’s e-commerce market is on track to top 2 trillion yuan, or $314 billion at current exchange, and possibly surpass the U.S. market by 2015, according to a report from The Boston Consulting Group titled “The World’s Next E-Commerce Superpower.”

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