By  on July 9, 2012

Sports brand Li Ning, China's answer to Nike, is busy shifting gears with a new strategic plan and that could be a good thing as analysts claim the company has lost its way.

For Li Ning, one of China’s biggest sportswear brands, the 2008 Olympics in Beijing was the pinnacle. The brand’s chairman and namesake, Li Ning, who won six medals in the 1984 Olympics in Los Angeles, was selected to be the final torchbearer for one of the greatest opening ceremonies the world had ever seen. In front of a global audience of billions, Li flew around the Bird’s Nest in Beijing with torch in hand, solidifying the brand’s spot as a symbol of national pride in the hearts of Chinese.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus