By  on February 1, 2011

BEIJING — Wang Jung is a far more frugal shopper than the other female twentysomethings in her Beijing social circle of office workers. She balks at spending more than 150 yuan (about $23 at current exchange) on a single item of clothing, unless it’s a winter coat or shoes. Even then, she’ll spend hours combing the city’s hidden retail markets looking for the best deals.

“I don’t see the point in spending 500 yuan [$76] on something I won’t be able to wear in a year because it’s not good quality,” she said, referring to big-name international retailers like Zara that have become go-to shopping destinations these days for Beijing’s young and fashionable.

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