By  on September 26, 2011

Chinese e-commerce firm Hui She Shang (The Luxury Club) has completed its seed round of financing.

The seed investors in the financing round are Parkview Ventures and Mousse Partners Ltd. The actual dollar amount invested by each firm was not disclosed.

The Luxury Club, as it is known, said it will use the funding to accelerate its international brand partnership program. Consumers who access the site through huisheshang.com are able to purchase brand-authorized luxury goods, including beauty and cosmetics, watches and jewelry, fashion accessories and wines. The Luxury Club has a strategic marketing “cooperation” with Taobao Mall, which is China’s leading business-to-consumer online retail platform. Taobao Mall, accessible at Tmall.com, is owned by Alibaba Group.

Francis Gouten, chairman and co-founder of The Luxury Club and former chief executive officer of Richemont Group Asia Pacific, said, “It is our great pleasure to have Parkview and Mousse Partners Ltd. as our seed investors and partners. With their help we expect to establish The Luxury Club as the premier luxury e-commerce platform in the Chinese market.…”

Remi Chabrat, ceo and co-founder of The Luxury Club, said, “The Luxury Club can help international brands with or without a physical presence in China introduce or expand their brand presence, engage directly with Chinese consumers throughout China, and provide a compelling consumer-brand experience.”

Laurent Ohana, managing partner at Parkview Ventures, and Sherry Lin, managing director at Mousse Partners, will each join the board of The Luxury Club.

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