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Christian Dior Couture Sales Jump 24% in 2012

Sales at the fashion house totaled 1.24 billion euros, or $1.59 billion, with all product lines contributing to a healthy sales progression in its stores.

PARIS — Christian Dior Couture said sales rose 24 percent in 2012, when the brand welcomed Raf Simons as its new creative director of women’s ready-to-wear and accessories.

Between Jan. 1 and Dec. 31, sales at the fashion house totaled 1.24 billion euros, or $1.59 billion, with all product lines contributing to a healthy sales progression in its network of stores. At constant exchange rates, the increase stood at 17 percent.

“These results reaffirm the exceptional quality of Dior’s products and the powerful appeal of its stores,” the company stated.

Dior’s healthy performance mirrors that of sister company LVMH Moët Hennessy Louis Vuitton, which on Thursday said sales in the fourth quarter advanced 12 percent to 8.2 billion euros, or $10.68 billion.

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Christian Dior SA is the holding company for LVMH and Christian Dior Couture. It reported sales rose 19 percent in 2012 to 29.3 billion euros, or $37.67 billion, including the integration of Bulgari as of June 30, 2011. Organic revenue growth was 9.5 percent.

Christian Dior said that since it had modified the date on which its fiscal year ends to April 30, financial data for the period of Jan. 1 to Dec. 31, 2012, did not correspond to any statutory accounting period.

“These data are published for information purposes in anticipation of the later disclosure of financial results as of Dec. 31, 2012, by an affiliated company,” it said.

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