By  on March 13, 2009

Christophe Cervasel, former chief executive officer and a founder of Selective Beauty, is launching his own distribution company, called B…comme Beauty.

The new company, headquartered at 20 Rue Cambon in Paris, has already signed a distribution deal for two brands — Balmain and Montana — in France, according to Cervasel, who said he is in talks with other companies for other markets. Cervasel said he expects to sign his next deals in either Italy or the U.K. His plan is to ultimately sign up brands for local, regional and global distribution deals.

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