Christophe Cervasel, former chief executive officer and a founder of Selective Beauty, is launching his own distribution company, called B…comme Beauty.
The new company, headquartered at 20 Rue Cambon in Paris, has already signed a distribution deal for two brands — Balmain and Montana — in France, according to Cervasel, who said he is in talks with other companies for other markets. Cervasel said he expects to sign his next deals in either Italy or the U.K. His plan is to ultimately sign up brands for local, regional and global distribution deals.
His concept is to provide an alternative to typical licensing deals, where the manufacturer is saddled with the total responsibility right down to the salespeople.
“There are many brands today that want to manage their beauty business directly, but they need strong distribution,” he said.
Cervasel, who is the president and majority owner in the new firm, said the Balmain and Montana deal was signed with Philippe Benady, president of the Paris-based Parfums Balmain and Empire of Scents, which owns the Montana license. “I decided to partner with B…comme Beauty since I believe they have the right visions of what should be a long-term and successful partnership between a brand and its distributor,” said Benady.
The individual fragrances are Ivoire, Monsieur Balmain, Vent Vert, Jolie Madame and Miss Balmain, as well as the latest launch, Ambre Gris, from Balmain. Montana is represented mostly by Parfum de Peau.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)