By  on May 17, 2007

Adampluseve, the four-year-old luxury basics and contemporary sportswear brand, has named Claudia Cividino as president. This is a new post at the company.

Cividino will join the firm on May 29 from Yves Saint Laurent, where she has held the title of vice president and director of retail since 1999. Cividino brings extensive experience in the fashion industry, having also worked at Barneys New York for six years and, prior to that, at Ferragamo.

At adampluseve, Cividino will work as a partner with the brand's founder, creative director and chief executive officer, Adam Lippes, to develop and implement a strategic vision for the company. In addition, she will oversee day-to-day sales, operations, merchandising, product management, marketing, advertising and business development functions.

"We interviewed a lot of people and we've grown so much in the past three years so I really wanted to make sure we brought someone in who can move us forward," Lippes said. "Claudia has great international experience and great retail experience, which are two major factors that we were looking for when considering moving the adampluseve brand forward."

Cividino will report to Lippes.

In February, Marty Wikstrom and Dawn Mello joined forces to create an investment vehicle called The Atelier Fund, whose principal investor is Compagnie Financière Richemont SA. Their first investments included the adampluseve brand. Sources said Atelier paid about $9 million for a 49 percent stake in the brand, an investment that will help to grow wholesale and freestanding retail businesses worldwide.

The brand launched in spring 2004 as a high-end underwear and T-shirt label for women and men. Since then, adampluseve has evolved into a complete sportswear collection. The line is available in more than 200 better department and specialty stores, including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and Holt Renfrew, in eight countries. The collection also is available on the brand's Web site,

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