Liz Claiborne Inc. is shuttering Mexx retail in the U.K.
As part of its strategy "to divest of nonprofitable elements of its portfolio in order to focus its resources on more sustainable opportunities," Claiborne will close its three Mexx U.K. doors — in Covent Garden and Oxford Street in London and one in Edinburgh — and its 58 shop-in-shops in John Lewis and House of Fraser by the end of July.
Mexx will continue its wholesale business in the U.K. and Ireland, with about 260 points of distribution predominantly in Ireland, based out of its Dublin office. Mexx's 15 factory outlets in the U.K. also will remain open.
The closures affect about 300 employees in the U.K., whom Mexx will support through a redeployment and an enhanced retention program, according to Claiborne.
Of Claiborne's four direct brands, the Amsterdam-based Mexx is the largest, but has struggled the most with profitability, with comps predicted to be down 2 percent in 2007. Bought in 2001, Mexx does about $1.2 billion in sales, approximately evenly divided between wholesale and retail, with 222 stores at the end of 2007. On July 11, Claiborne revealed a plan for Mexx that included reviewing penetrated versus underperforming markets and investing in the core markets to maximize retail business — all to help grow the operation to sales of $1.4 billion to $1.5 billion by 2010.
Interestingly, one year ago this week Claiborne said it would shutter Mexx's remaining U.S. retail business, which was down to two New York and two Washington doors after seven other stores closed in 2006. Fellow Claiborne power brand Juicy Couture is taking over Mexx's old space at 650 Fifth Avenue in New York.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia