Coach Inc. will change its name to Tapestry Inc., to reflect the values — creativity, craftsmanship, authenticity and inclusivity — that the brands under its corporate umbrella represent.The name change will occur on Oct. 31. Shares of Coach at that time will begin trading under the stock symbol “TPR” on the New York Stock Exchange.Victor Luis, chief executive officer, said following Coach’s acquisition of Stuart Weitzman in 2015 and Kate Spade & Co. in the summer, the company has evolved from a monobrand specialty retailer to a “true house of emotional, desirable brands, all leveraging our strong operational foundation.” He said each of the brands — Coach, Kate Spade New York and Stuart Weitzman — has a unique proposition, and all of its brands are “built upon the shared values of optimism, inclusivity and innovation.”[caption id="attachment_11025476" align="aligncenter" width="1024"] The new corporate name for Coach Inc.[/caption]Luis said the company searched for a name that reflected those shared values, as well as one that reflected the cultural diversity of the company and its brands. Helping the company on its new branding was Carbone Smolan Agency.The ceo said the name Tapestry “can grow with our portfolio and with our current brands as they extend into new categories and markets. The name embodies our creative brand-led and consumer-focused business, while also representing a deep heritage of the group. More importantly, we are establishing a strong and distinct corporate identity, which enables our brands to express their individual personalities and unique language to consumers.”
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.