By  on April 13, 2011

Coach Inc. hit Jo-Ann Fabrics, its subsidiary brand Craft Stores and The Feldman Co. Inc. with a trademark infringement suit Monday, alleging that the companies sold merchandise bearing a logo confusingly similar to its Signature C logo.

Filed in the Northern District of Illinois, the lawsuit claims that the pattern of elongated Os found on the Blizzard Fleece fabric sold by Hudson, Ohio-based Jo-Ann in stores and on its Web site has likely caused “consumer confusion” as it resembles Coach’s C trademark.

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