By  on November 30, 2011

HONG KONG — Coach Inc. is out to make a splash in Asia this week — and other brands may soon follow.

The luxury firm will be the first American company to list on the Hong Kong Stock Exchange, with trading scheduled to start Thursday. Coach, which is already traded on the New York Stock Exchange, will not be raising any new capital with the listing. Instead, the goal is to raise its profile in a market that is the brand’s fastest growing and where its products are in hot demand.

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