MILAN — Italian retailer Coin Group is launching a multibrand store concept for the children's market called YO VI, which stands for "Young Village."

The concept, Coin's first for the children's market, targets youngsters ages four to 14 who are attentive to fashion and already aspiring to become trendy teenagers. Store interiors, reminiscent of a New York-style warehouse, feature fake brick walls, metal ceiling beams and wooden crates.

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