By  on October 17, 2011

Shares of Coldwater Creek Inc. fell more than 15 percent in after-hours trading Monday following the specialty retailer’s guidance for a third-quarter loss greater than the one expected by analysts, and same-store sales declines in its premium stores registering 17 percent or more.

The company projected a loss of between 30 cents and 36 cents a diluted share for the period ending Oct. 29 versus a year-ago loss of 12 cents and the analysts’ consensus estimate for a loss of 28 cents. Same-store sales in its premium stores are expected to drop between 17 and 21 percent, reflecting “soft traffic, partially offset by improvements in conversion rates and average unit retail.”

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