By  on August 31, 2011

Coldwater Creek Inc. posted nearly $28 million in second-quarter losses, but chairman and chief executive officer Dennis Pence said the closure of up to 45 doors as well as a new design direction would help return the firm to profitability.

“We took action early in the quarter on our slower-moving styles and ended the quarter with inventory per square foot down 16 percent,” Pence told analysts on a conference call. “We continue to tightly manage our expenses and ended the quarter with [selling, general and administrative expenses] down in excess of $12 million compared to a year ago.”

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