By  on March 1, 2012

February was further proof of retailing’s new world order: it’s a market share game — and only the strong are truly thriving.

Last month was one of the best Februarys in years in terms of comparable-store sales thanks to buoyant Valentine’s Day sales, an extra day on the calendar courtesy of leap year, new spring trends and the favorable weather that allowed shoppers to imagine wearing the products. Not even precipitously rising gas prices could dampen the enthusiasm of consumers, whose pent-up demand led to better-than-expected results for many stores.

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