Consumer Spending Up 4.2% On Apparel and Accessories
NEW YORK — Consumer spending on apparel and some accessories in 2004 advanced for the first time in three years, rising a combined 4.2 percent to $173 billion, according to market researcher NPD Group. Purchases of women’s clothing...
NEW YORK — Consumer spending on apparel and some accessories in 2004 advanced for the first time in three years, rising a combined 4.2 percent to $173 billion, according to market researcher NPD Group. Purchases of women’s clothing increased at a faster 6 percent pace to reach $95 billion.
“It was clearly a case of pent-up demand,” said Marshal Cohen, chief industry analyst at NPD Group. “Consumers finally needed to update their wardrobe because it was either out of style or it didn’t fit anymore.”
In 2003, by comparison, consumers shelled out $166 billion for apparel, including $90 billion on women’s wear.
Apparel purchasing by women in the spring, focusing on color and feminine florals, and during the holiday season, spurred by gift card spending, outweighed a dead zone in the middle of the year, Cohen said. About 29 percent of the apparel spending in November and December was devoted to impulse purchases.
A 9 percent spurt in spending on tops, amounting to sales of $31 billion, accounted for almost one-third of the women’s apparel and accessories purchases tracked by NPD in 2004, and represented the largest percentage increase in any women’s clothing category. The tops category was propelled by consumption of knits.
The second biggest percentage increase in women’s spending came in purchases of swimwear and intimate apparel, each growing 8 percent, followed by outerwear, up 6 percent. Sales of a handful of women’s accessories — scarves, mufflers, caps and hats — expanded by 10 percent.
In 2004, expenditures for men’s apparel climbed 4.3 percent to $49 billion from $47 billion, while spending on children’s clothing remained flat at $29 billion, NPD found.
After reaching sales of almost $176 billion in 2000, the apparel sector experienced a three-year spending downturn, reflecting low consumer confidence, increasing unemployment rates and consumers’ lack of passion for fashion, NPD reported.
Cohen is looking this year for slower growth of 2 percent, to apparel sales of about $176 billion. “The consumer is more enchanted with products other than apparel,” Cohen said.
However, if the apparel business creates excitement with its offer this year, as it did with fresh colors in 2004, it can maintain its upswing, albeit at a slower pace, Cohen projected. “Consumers of all ages are starting to dress a little better — to pay more attention to quality and the details of style,” he said.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia