Reduced anxiety about the U.S. economy isn’t expected to translate into a corresponding willingness to increase holiday spending.
The National Retail Federation’s annual holiday consumer spending survey, culled from interviews conducted by BIGinsight with nearly 8,900 American adults, demonstrated a marked drop from the 2011 study in the public’s concern about the economy, but hardly a boost in spending intentions. Asked if the state of the nation’s finances would have an impact on their holiday spending, 52.3 percent replied affirmatively, nearly a 10-point drop from the 62.2 percent who said yes in the 2011 survey. Among those expressing such concern, a smaller portion indicated they would cut back on spending as a result — 80.5 percent versus 82.6 percent in last year’s survey.
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