By  on October 17, 2012

Reduced anxiety about the U.S. economy isn’t expected to translate into a corresponding willingness to increase holiday spending.

The National Retail Federation’s annual holiday consumer spending survey, culled from interviews conducted by BIGinsight with nearly 8,900 American adults, demonstrated a marked drop from the 2011 study in the public’s concern about the economy, but hardly a boost in spending intentions. Asked if the state of the nation’s finances would have an impact on their holiday spending, 52.3 percent replied affirmatively, nearly a 10-point drop from the 62.2 percent who said yes in the 2011 survey. Among those expressing such concern, a smaller portion indicated they would cut back on spending as a result — 80.5 percent versus 82.6 percent in last year’s survey.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus