By  on May 22, 2013

Coty Inc. has partnered with Brazilian cosmetics distributor Frajo Internacional in a joint venture to distribute and market Coty's mass/masstige brands.

The joint venture will expand Coty's go-to-market capabilities in the region. Coty's current model uses an existing commercial partnership in Brazil to distribute certain brands through a door-to-door distribution model. Coty also has a distributor representing its Prestige products in the region.

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