By  on April 24, 2012

MILAN — Brunello Cucinelli SpA is set to be one of the hottest initial public offerings in fashion history — and it already has the backing of two other major Italian labels: Ermenegildo Zegna and Benetton Group.

Zegna and Benetton said Tuesday they have acquired stakes of 3 percent and 2 percent, respectively, in Cucinelli. The shares float on the Italian Stock Exchange on Friday.

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