By  on April 17, 2012

MILAN — The Diocesan Museum and the 13th century cloisters of the Sant’Eustorgio basilica here served as the ideal location to kick off Brunello Cucinelli SpA’s road show Monday.

In his opening remarks, the entrepreneur underscored the value of human dignity and said he dissuaded investors who were looking for financial speculation and fast gains through his company and its initial public offering. “If you are aiming at profits at any cost, don’t turn to us. If we decide to send back a defective wool bale and our EBITDA (earnings before interest, taxes, depreciation and amortization) drops, nothing will actually happen to the firm,” said Cucinelli, who met analysts earlier that morning. “We can’t focus on one day of slow business and we are not looking for immediate growth. We must grow in a healthy, gentle and graceful way.”

RELATED STORY: Italian Stock Exchange Accepts Brunello Cucinelli’s IPO Request >>

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