Culture Apparel LLC has signed a multiyear license with B.U.M. Equipment for men’s and women’s sportswear to launch in the spring.
According to Culture Apparel, B.U.M. Equipment is being reintroduced as California-inspired lifestyle apparel. Culture Apparel is headed by Roy Thorsen, an apparel industry veteran, and entrepreneur Bernie Huberman.
There will be an exclusive capsule collection for holiday 2008 that only a select number of specialty doors will carry, the company said.
Joseph Burke, president of sales for B.U.M., said, “The women’s collection is a lifestyle brand which will be knit-driven, but will also encompass denim and outwear.” Knits are expected to retail at between $24 and $48; hoodies, from $62 to $78, and denim, from $62 to $88.
To support the relaunch aggressive advertising is planned for the fourth quarter of this year, including outdoor advertising in New York’s Times Square.
Culture Apparel was launched in July to develop brands and revitalize others through licenses. The company is specializing in the young men’s and junior markets.
Thorsen began his career at Bugle Boy Industries, where he spent 11 years, most as vice president of finance for the wholesale and retail divisions. He also helped launch the Nesi Apparel Group and eventually moved on to Moshay Inc.
Last year, Huberman approached Thorsen to form a partnership to create primary ownership and licensing agreements with emerging brands.
Now, Culture Apparel is launching with Jib Hunt streetwear, Cabral for young men’s, b.unique contemporary sportswear and the B.U.M. license.
Thorsen said sales for the combined labels next year are projected to exceed $20 million.
“All of these brands have been able to establish different levels of success and recognition in the market…but have lacked the infrastructure and the capital to truly support them,” Thorsen said.
Culture Apparel has signed a lease for a 5,300-square-foot showroom in Manhattan’s Garment District and will operate a production office in Los Angeles.
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)