NEW YORK — Cushman & Wakefield and Envirosell said Friday they have formed a partnership intended to create a comprehensive menu of services for retail and real estate clients. Envirosell will draw on Cushman's research and consulting capabilities, and Cushman's Retail Consulting group will tap Envirosell's real estate and shopping behavior analysis, which includes point-of-sale issues relating to layout, merchandising, human traffic flow and operations. "We have the ability to see what's happening on the sales floor itself," said Paco Underhill, founder, chief executive officer and president of Envirosell. "We can see whether it's flawed, whether it's fixable or whether it's terminal." Envirosell was missing the ability to analyze a merchant's real estate holdings, Underhill said. "If I'm Eddie Lampert [chairman of Sears Holdings], I'm looking at all the buildings and land" occupied by Sears and Kmart. "If I'm Blockbuster looking at Circuit City, there are certain aspects of Circuit City's real estate portfolio that are very unique." Matt Winn, managing director of Cushman's Retail Consulting group, said the partnership is well timed. With economic conditions showing no sign of improving soon, retailers are eager to better understand consumer behavior and develop strategies for maximizing sales. "We have meetings with mall owners who want to reposition their holdings that aren't doing that well," Winn said. "We can look at the data, demographics, tenant mix and rent structure. We can also work with Paco and his team and look at the physical improvements — for example, what's the layout of the mall and are there nontraditional uses for the space?" Underhill believes the anchor concept has to be rethought. "The model of the North American shopping mall that started in the Eighties, where we looked at department stores as traffic drivers, is one a lot of people legitimately question in 2008," he said. "We're asking ourselves what department stores can do to better use the real estate they have and maximize their profits other than discounting." Winn said vendors are becoming disillusioned with department stores. "I was with a manufacturer yesterday and they were talking about pulling out of every department store in the U.S. and opening their own stores," he said. "They wanted full control over their brand image."
Exclusive: @isabelmarant and @lorealmakeup have teamed up to create a capsule makeup collection. "She is rather natural in the day but doesn't have time to go back home before going out [in the evening] and redo her entire beauty look," said Marant on the 5 products included in the collection, which will launching in September. Read @jenniferbethweil's interview with the designer on WWD.com. #wwdnews #wwdbeauty
After 17 years, Tomas Maier is leaving @bottegaveneta. “I am deeply grateful to him and I personally thank him for the work he accomplished, and for the exceptional success he helped to achieve,” said François-Henri Pinault, head of parent company @kering_official. Head to WWD.com for more on his departure. #wwdnews #wwdfashion (📷: Davide Maestri)
@shaymitchell is no stranger to teaming up with beauty brands, but she’s made her latest partnership official: She’s signed with @buxomcosmetics as global creative brand ambassador, WWD learned exclusively. Mitchell and Buxom will collaborate on campaign development, social media strategy and content and new product and shade development. Read more on WWD.com. #wwdbeauty (📷: @clint_spaulding)
Today we’re at the WWD Retail 20/20 Forum where industry leaders will be talking about the future of shopping for fashion, footwear and beauty. Tune in on Instagram Live at 9 am and 3:30 pm to hear from two of our speakers –– @therealreal’s Rati Levesque and @bandier’s Stephen Ippolito. #wwdsummits (📷: @elizaflorendo)
Seen last night at @coach’s launch party for “Life Coach,” an interactive pop-up in Soho: @joansmalls. Open now, visitors of the pop-up can engage in themes of “creativity and self-expression,” through tarot, carnival games, live performances and art. See the rest of the party pics on WWD.com. #wwdeye (📷: @vnina)
“We figure there’s enough cynicism to go around the world right now let’s go out there and be ourselves, let’s be enthusiastic, let’s have positive energy, which is something I think a lot of people really want and need right now,” said musician @joshgroban ahead of hosting the Tony Awards with @sarabareilles. Read @leighn’s interview with Groban on how he picked his look for the night, his next record and more on WWD.com. #wwdeye #tonyawards (📷: @vnina)
“Rock as an attitude and not a uniform. Street as a style and not just clothing. Sportswear as the new normality,” @paul_surridge said of his first @roberto_cavalli men’s wear collection, previewed here. The British designer joined the brand as the creative director in May 2017, and is gearing up to unveil his debut for the label with a runway show at the Florence Charterhouse on June 13 at #PittiUomo. Head to WWD.com to read more about his collection and see more sneak peek photos. #wwdfashion (📷: @simonelezzi)