NEW YORK — Cushman & Wakefield and Envirosell said Friday they have formed a partnership intended to create a comprehensive menu of services for retail and real estate clients.
Envirosell will draw on Cushman's research and consulting capabilities, and Cushman's Retail Consulting group will tap Envirosell's real estate and shopping behavior analysis, which includes point-of-sale issues relating to layout, merchandising, human traffic flow and operations.
"We have the ability to see what's happening on the sales floor itself," said Paco Underhill, founder, chief executive officer and president of Envirosell. "We can see whether it's flawed, whether it's fixable or whether it's terminal."
Envirosell was missing the ability to analyze a merchant's real estate holdings, Underhill said. "If I'm Eddie Lampert [chairman of Sears Holdings], I'm looking at all the buildings and land" occupied by Sears and Kmart. "If I'm Blockbuster looking at Circuit City, there are certain aspects of Circuit City's real estate portfolio that are very unique."
Matt Winn, managing director of Cushman's Retail Consulting group, said the partnership is well timed. With economic conditions showing no sign of improving soon, retailers are eager to better understand consumer behavior and develop strategies for maximizing sales.
"We have meetings with mall owners who want to reposition their holdings that aren't doing that well," Winn said. "We can look at the data, demographics, tenant mix and rent structure. We can also work with Paco and his team and look at the physical improvements — for example, what's the layout of the mall and are there nontraditional uses for the space?"
Underhill believes the anchor concept has to be rethought. "The model of the North American shopping mall that started in the Eighties, where we looked at department stores as traffic drivers, is one a lot of people legitimately question in 2008," he said. "We're asking ourselves what department stores can do to better use the real estate they have and maximize their profits other than discounting."
Winn said vendors are becoming disillusioned with department stores. "I was with a manufacturer yesterday and they were talking about pulling out of every department store in the U.S. and opening their own stores," he said. "They wanted full control over their brand image."
Donatella Versace will receive the International Award at the 2018 @cfda awards, which were announced tonight. Tap link in bio for a list of all the nominees and honorees. #wwdnews #wwdfashion (📷: @rahirezvanistudio )
The 2018 @cfda Awards nominees are out! @virgilabloh for @off____white for is nominated for Womenswear Designer of the Year. Tap link in bio for all the nominees. #wwdnews #wwdfashion ( 📷: @simonelezzi)
@chanelofficial is suing high-end vintage retailer @whatgoesaroundnyc for trademark infringement, a move that could cost the retailer millions. The French fashion house claims that it’s not only unintentionally sold counterfeit goods on occasion, but that it’s “gone out of its way to create an association with Chanel,” which does not exist. Read Chanel’s statement on WWD.com #wwdnews (@aitorrosasphoto)
Exclusive: Guillaume Henry has left @ninaricci, the fashion house said on Thursday. “After three years of mutually gratifying creative collaboration, Nina Ricci and Guillaume Henry have together decided that the designer will depart the house after the presentation of the fall-winter 2018-19 collection,” Ricci said in a statement. Get all the details on WWD.com #wwdfashion (📷: @aitorrosasphoto)
“When Bella enters a room all heads turn,” said @peterphilipsmakeup, creative and image director for @diormakeup. Last night, the two celebrated the product launch of Dior’s Lacquer Plump in Los Angeles with other celebs like @parisjackson, @winnieharlow and more. Head to WWD.com to see the rest of the photos from the night (📷: @chelsealaurenla) #wwdeye
“These shirts are an art form, it’s about getting the message out to as many people as you can. It breaks down the pretentiousness of the art gallery,” says Kumasi Sadiki, cofounder of @ebayontheblock, a store that sells merchandise by New York artists who are shifting their attention to clothes as a wearable medium. Pictured here is a design by artist @joegarvey_, one of the first to spearhead this movement. Head to WWD.com to read @mistywhitesidell full story on how their designs have become merch for the underground elite #wwdfashion
@netaporter is dedicating a part of its website – called the Fine Jewelry and Watch Destination – to highlight its high-end jewelry. The hub will feature products on the site, as well as incorporate styling advice and educational content about high-priced jewelry items. Get more details on WWD.com. #wwdaccessories
For “The Cher Show,” an upcoming musical based on @cher’s life and career, @bobmackie is once again collaborating with the singer in designing the costumes. For decades, Mackie has designed glitzy stage costumes and red carpet looks for the 71-year-old Grammy winner. Pictured here is a sketch of some of the pieces in the wardrobe of the musical, which is set to debut in Chicago on June 12 before making its way to Broadway #wwdeye