DALLAS -- A four-day trunk show that ended Saturday at the Escada boutique here rang up a record $1.5 million in orders.
Bill Dodson, who owns the Escada shop that is connected to his Lilly Dodson boutique at Highland Park Village, called the collection "truly vintage Escada, reminiscent of the collections that came out in the early Eighties, though it's definitely modern."
Ron Frasch, president of Escada U.S.A., said the company has had an exceptional season with fall trunk shows, pulling in a total of $1.2 million at Neiman Marcus' three units in Chicago and $800,000 at Escada Plaza in Palm Desert, Calif.
The event here started last Wednesday evening with wine and hors d'oeuvres served to a standing-room-only crowd of about 650 in a tent in front of the store. A sudden rainstorm threatened to flood the tent but didn't, as customers edged away from the canvas walls and watched all 166 outfits strut down the runway.
Of the more than 2,000 pieces sold, bestsellers included a red wool gabardine fitted dress with brass buttons for $1,500 and a cobalt blue wool crepe jacket with black velvet insets for $1,120, with a matching skirt at $500 and a royal and black dalmatian print silk blouse for $760.
The runway show opened with 24 Escada Sport outfits, which also drew an enthusiastic response.
"We probably booked 200 or 300 pieces, without really having the whole collection in the store for our customers to try on," Dodson pointed out, noting those bookings were on top of the $1.5 million done with the collection.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast