Quiksilver Inc. has named Anton Nistl as president of its DC skate and snowboard brand for the Americas region, effective immediately.
Nistl was previously senior vice president of sales at Vida Shoes International, a licensee of fashion footwear brands, including Baby Phat, Phat Farm, Pastry, Run Athletics, Esprit and OshKosh. In his new job, Nistl reports to Craig Stevenson, president of Quiksilver Americas.
Nistl replaces Nick Adcock, who left the company in August and moved to Ibiza, Spain, a company spokeswoman said.
Quiksilver, which was carrying debt of $1.04 billion as of July 31, considered selling the DC business this year, but after a refinancing in June, decided to retain the brand and move forward as a unified company.
“Through Anton’s appointment and other recent management changes we are determined to maximize this great brand’s strategic opportunities within the Americas region,” said Robert McKnight, chairman, president and chief executive officer of Huntington Beach, Calif.-based Quiksilver. “Anton and I will be working in close collaboration with DC co-founder Ken Block with a renewed commitment to refocus the brand on its core skate values.”
DC was founded in 1993 as a skate shoe brand, and has since expanded into men’s and women’s sportswear, outerwear, snowboarding boots and gear and accessories. In 2008, the brand rang up total sales of about $475 million.
In addition to DC, Quiksilver Inc. markets the Quiksilver, Roxy and Hawk brands. For the nine months ended July 31, the company posted a net loss from continuing operations of $57.5 million, compared with income from continuing operations of $79.4 million in the year-ago period. Net revenues in the first nine months of this year decreased 13 percent to $1.44 billion.
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)