NEW YORK — Alloy Inc. fell into the red in the third quarter as costs from its Delia’s acquisition more than offset a double-digit benefit to revenues.

For the three months ended Oct. 31, the New York-based Gen-Y multiplatform marketer recorded a net loss of $6.8 million, or 17 cents, versus last year’s profits of $11.6 million, or 28 cents. Including a preferred stock dividend payment, but excluding an allowance for a net deferred tax asset, the net loss attributable to common shareholders was a narrower $2 million, or 5 cents.

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