By  on June 27, 2007

NEW YORK — Dell reached out to the fashion conscious Tuesday with a colorful line of laptops, sleek silver desktops and large flat-screen monitors that it unveiled at an event at Macy's Herald Square. The Inspiron laptops start at $749 and come in eight colors, including spring green, sunshine yellow and flamingo pink. Desktop models start at $349.

"It's a fashion event with all the eight colors," said Elina Kazan, Macy's media director. "It's a chance for us to create something exciting. Macy's is an international platform."

Macy's stopped carrying consumer electronics years ago and will not sell the Dell laptops, but it houses a J&R Electronics store. The Dell systems will be on display at Macy's around the country for two weeks and consumers can order them directly from Dell.

To continue reading this article...

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus