NEW YORK -- Christian Dior has licensed Pennaco Hosiery, a division of Danskin Inc., to produce a hosiery collection carrying its name.
The agreement, revealed by both companies Monday, takes effect next month. It gives Pennaco the right to manufacture and market the designer brand hosiery in the U.S. and Canada.
Dior hosiery had been part of Hampshire Group, which acquired the license in 1991 when it purchased Vision Hosiery. Vision had the license since 1977. Hampshire said in January it was giving up the license.
Pennaco will launch the latest Dior fall products for the May hosiery market, said Howard Hyde, vice president of worldwide marketing. He said the business is currently about $7 million wholesale a year.
During the transition period, Hampshire will continue to sell and ship the line in collaboration with Pennaco to assure a smooth flow of goods.
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