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Dsquared2 in Eyewear Deal

In another addition to their blossoming lifestyle brand, Dsquared2 designers Dean and Dan Caten have signed a five-year license with Marcolin Group SpA for...

MILAN — In another addition to their blossoming lifestyle brand, Dsquared2 designers Dean and Dan Caten have signed a five-year license with Marcolin Group SpA for their first eyewear collection.

The pact is for production and worldwide distribution of men’s and women’s frames. Dsquared2 launched its first fragrance last year.

The launch of the first sunglasses is slated for the first half of 2009, with prescription frames to follow soon after.

According to a Marcolin spokeswoman, the project will generate annual sales of 20 million euros, or $29.2 million at current exchange rates.

“Eyewear was our missing link and we feel it’s important because a pair of glasses can make a distinctive statement and pull a look together,” said Dan Caten. “We plan a sporty chic look by working with sharp and linear shapes and using color and enamel details.”

He said he was impressed by Marcolin’s efficiency in turning sketches and ideas into prototypes with a clinical eye for the smallest detail.

Maurizio Marcolini, style and licensing officer at Marcolin, said, “Dean and Dan Caten’s great potential and design talent, combined with the high appreciation for this brand, will ensure success.”

Marcolin is still ironing out both the price list and the number of sales points for the collection. The eyewear will also be available in Dsquared2’s Milan flagship and in the brand’s units slated to open this year in Capri, Italy; Istanbul; Kiev, Ukraine; Hong Kong, and Moscow.

The Dsquared2 brand is licensed to Staff International SpA. Marcolin’s portfolio of licensed line includes Tom Ford, Roberto Cavalli, Miss Sixty, Kenneth Cole and Montblanc.