NEW YORK — Alixe Boyer has joined Diane von Furstenberg as vice president, global image director.
When she joins the firm Wednesday, she will report to von Furstenberg and Paula Sutter, president of Diane von Furstenberg.
"As the brand expands globally, we need to preserve and grow its intimate culture and common language. I feel that Alixe Boyer's experience and professionalism will help us do just that," von Furstenberg said in a statement. Her collection is currently sold in more than 57 countries and as of next year, there will be 22 Diane von Furstenberg freestanding stores worldwide.
Boyer's primary responsibilities will be overseeing public relations and coordinating special events. In addition, she will work with art directors and the creative team, as well as the executive team, in relation to placing media buys. Referring to Boyer's hire, Sutter said, "This really indicates the growth of the company," adding additional management was needed so that such responsibilities would not fall to von Furstenberg and Sutter.
For the past three years, Boyer was vice president of communications for Christian Dior. Prior to that, she was senior director of communications and marketing for Ralph Lauren.
Boyer will hit the ground running when she starts at von Furstenberg's West 14th Street offices: The designer's runway show is Sept. 9.
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