By  on February 27, 2013

Rebranding doesn’t come without a cost.


Shares of Destination XL Group Inc., formerly Casual Male Retail Group Inc., bounced back from declines early in the day to rise 1 cent, or 0.2 percent, and close at $4.77 in Nasdaq trading Wednesday after the big-and-tall retailer issued preliminary fourth-quarter results and initiated 2013 guidance that fell short of Wall Street’s expectations. Much of the downside for both periods was attributed to costs related to the company’s accelerated conversion to the Destination XL superstore format and its plans to discontinue the Casual Male chain by the end of 2015.

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