By  on July 9, 2008

Buffeted by the economic storm, the mainstream woman isn't carrying on as usual.

With gas and food prices increasing, tight credit, job cuts and eroding home equity, moderate and better women's sportswear customers — most often middle-age, middle-income mothers — are trying to figure out how to rebalance their families' budgets. Their own clothing wants often fall to the bottom of the list.

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