By  on August 9, 2012

Elizabeth Arden Inc. sees a transformational year ahead as the company drives its stake further into the celebrity fragrance business — trying to beat Coty Inc. at its own game — and works to round out its business in prestige skin care and color with a major relaunch of its flagship Elizabeth Arden brand this fall.

The company’s top-to-bottom overhaul of Elizabeth Arden is expected to double the brand’s sales over the next five years, said E. Scott Beattie, chairman, president and chief executive officer. That goal, in turn, would also nearly double the company’s current revenue, which for 2012 was $1.24 billion, as Beattie has previously noted.

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