By  on May 11, 2012

A little over a decade after acquiring the Elizabeth Arden brand, E. Scott Beattie, chairman, president and chief executive officer of Elizabeth Arden Inc., is positioning it for the next decade and beyond.

He’s not holding back on his ambitions for the 101-year-old brand, which currently generates about $850 million in retail sales a year. “We doubled the brand size in a little over 10 years and we want to double it again in five,” said Beattie. “We also want to be in the top 10 in every market we’re in.”

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