The company will begin to ship products born out of the brand’s repositioning — including a skin care regimen and line of eye shadows housed in new silver and gold packaging — to retailers in the company’s fourth quarter.
The overhauled brand “will be transformational for our company,” said E. Scott Beattie, chairman, president and chief executive officer of Elizabeth Arden Inc., during the company’s third quarter earnings call on Thursday.
As part of that effort, Elizabeth Arden plans to update a number of retail counters, beginning with its key flagship doors in September, with “modular, efficient and flexible designs.”
During the quarter ended March 31, the company’s profits moved from red to black. Net income for the three months was $2.2 million, or 7 cents a diluted share. This compared with a loss of $3.3 million, or 12 cents, in a year-ago period that included charges to pay down debt.Net sales in the quarter increased 3.5 percent to $239.3 million, from $231.3 million.
By region, international sales gained 6.3 percent, and sales in North America gained 1.7 percent over the year-ago period, boosted by growth in the mass channel, which offset a decline in prestige sales.
In North America, prestige sales were down low-double digits, as the company scaled back product in advance of the upcoming Elizabeth Arden brand repositioning, and as retailers worked to reduce inventory. Sales on the mass side of the business gained 7 percent, driven by strong shipments to both mass and midtier retailers.
For the nine-month period, net income gained $53.8 million, or $1.79 a diluted share, compared to $35.6 million, or $1.24 a share, in the prior-year period. Sales rose 5.5 percent to $972.7 million, from $921.8 million.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast